SEMrush – The Best Marketing Tool
SEO or search engine optimization is a top priority of digital marketers because it helps in bringing valuable traffic to the website and helps in generating leads. If you’re a beginner, SEO can be difficult to understand, but there are different SEO tools available that can make SEO more manageable even for the person with no SEO knowledge.
If you’re a beginner digital marketer, you probably would have heard of an SEO tool called SEMrush. It is one of the best SEO marketing tools available. In this article, we’ll discuss what SEMrush is? What are the features of SEMrush that make it stand out from other tools? And how you can use it for digital marketing. So, let’s get started!
SEMrush is an SEO and marketing tool used by big multinational companies, small businesses, and bloggers. SEMrush was founded by Dmitry Melnikov and Oleg Shchegolev in 2008. It is an all-in-one marketing tool that helps you run SEO campaigns, content marketing, social media marketing, and pay-per-click campaigns. To make it simpler for your understanding, SEMrush is a tool that helps you optimize your website and blogs for search engines.
SEMrush delivers a lot of data, and you can use this data to:
- Develop new content for your website to draw organic traffic.
- Identify opportunities for new backlinks.
- Fine-tune technical aspect of your website’s content for higher ranking.
For example, SEMrush will deliver keyword suggestions based on the phrases you enter; you can use these keywords to create new content for your website that would rank on search engines. Overall, SEMrush is the best SEO marketing tools, and it has a massive database; SEMrush database contains:
- 20 billion keywords.
- 31.8 trillion backlink records.
- 142 geographic databases
- 790 million domains.
- 310 million display ads record.
- One billion Google ads record.
- Five hundred terabytes of website traffic data from over 190 countries.
SEMrush offers a variety of features for digital marketers to start their digital marketing campaigns. It provides keyword research, site audit, backlink analysis, SEO audit, content ideas, digital marketing, and competitor research. That’s just the beginning because there are many more features which we’ll discuss here.
- Keyword Research
SEO and digital marketing (PPC) campaigns depend upon high-quality data to get the desired results. SEMrush allows you to find the keywords that are most searched by users, and with its algorithm, it will suggest hundreds of keywords related to your search query.
For a particular keyword, SEMrush will give you high-quality data such as search volume, trends, keyword difficulty score, cost per click, paid, and organic traffic. Moreover, it will tell you the top-ranking websites on google and other search engines for that specific keyword. The data will allow you to optimize your content and marketing campaigns accordingly.
Once you have identified the keywords and used them your content, SEMrush offer keywords tracking feature. You can track the performance of your keywords like how it’s performing in search engines and on which number a particular keyword is ranking.
- Content Marketing Toolkit
SEMrush offers a content marketing toolkit that is the best for digital marketers. The content marketing toolkit by SEMrush allows you to:
- Identify new topics and develop new content based on those topics.
- Analyze your content for SEO.
- Identify the keywords used by competitors.
SEMrush comes with writing assistant; when you copy-paste your content in the writing assistant, it will give you different suggestions on improving your content for better search engine ranking.
- Competitor Analysis
Competitor analysis is necessary because it gives you an idea of what your competitor is doing and why is he ranking on top? What type of content or keyword is he using? SEMrush delivers answers to all your queries related to your competitors.
In order to perform competitor analysis, you have to simply put your website link into the SEMrush search bar and click enter. SEMrush will generate all the data needed for competitor analysis, such as competitor’s top keywords, number of visitors per month, and backlinks.
The data provided by SEMrush will help you while crafting your content marketing strategy. You can use the data and rank for similar keywords as your competitor by producing better and premium quality content than your competitor.
- Effective Backlink Analysis
The primary goal of any digital marketer or a blogger is to get white-hat search engine backlinks for their websites. Google loves backlinks, and it is one of the most popular methods to get your site ranked on Google. If you’re a content developer or a digital marketer, link building should be one of your top priorities.
SEMrush can perform effective backlink analysis; it will provide information such as your competitor’s backlinks, the source of their backlinks, and the number of backlinks they have. The data can help you create an effective backlink strategy and get ranked higher on search engines. Moreover, SEMrush identifies the new backlink opportunities for you.
- SEO Site Audit
Search consoles like Google and Bing use bots and crawlers to index your website in their search engines. If your site has issues related to SEO, bots and crawlers won’t be able to access your website, and as a result, your website won’t appear in search results.
SEMrush offers an SEO analysis feature to perform your website’s audit. The feature allows you to identify the on-page SEO issues; it checks your site’s SEO health and fixes the problems or give you suggestions. You can then focus on resolving the critical issues for better ranking.
- Digital Marketing
SEMrush is the SEO marketing tool for digital marketers because it features content marketing and social media marketing tools. It offers publishing and tracking solutions for six different and popular social media networks. These social media networks include:
- Google My Business
The social media marketing tool allows you to get insights, analytics of your posts, schedule your posts & videos, short trackable links for traffic monitoring, social media editorial calendar, RSS feed, image editing options, post preview, and much more.
The content marketing tools help you identify new topics for your content, manage deadlines, documents, and much more. It delivers detailed reports such as brand mentions; you can see who mentioned your brand and what reaction it got from the audience.
SEMrush Pricing & Packages
Compared to other SEO marketing tools available, SEMrush is expensive, and that’s understandable. You’re not paying for features but the large quantity of data and competitors research.
There are four packages offered by SEMrush with different pricing.
- Pro costs $99.95/month
- Guru costs $199.95/month
- Business costs $399.95/month
- Enterprise package for big organizations and the price depends upon their requirements.
Moreover, SEMrush offers a 7-days free trial, and the annoying part is that you have to enter your credit card details to avail of a free trial.
Pros & Cons of SEMrush
SEMrush offers everything that you are looking for in an SEO tool. It delivers free phone support, email support for troubleshooting, and an easy-to-use interface. Here are the pros and cons of SEMrush.
- Digital marketing toolkit.
- Keyword research, keyword tracking, and content ideas.
- Link building and domain analysis.
- Competitor research.
- It is expensive, and the basic plan costs $100 per month.
- The smartphone application of SEMrush comes with limited features.
SEMrush is one of the powerful SEO marketing tools in every aspect. You, as a digital marketer, can take your SEO strategy to the next level with SEMrush. It comes with fantastic SEO & marketing features such as social media and content marketing that makes SEMrush stand out from other tools available in the market. If you want to invest in SEO, we’ll recommend you should go for SEMrush.
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